Rottendorf Pharma concerns itself with the specific interrelationships and processes triggered through the objective of sustainability within the company. Sustainability in the value-added chain has already become the standard for good entrepreneurship. It is not sufficient to integrate individual aspects of sustainability into a standard business model. Rather, sustainability must be anchored as a continuous and central principle across the entire company strategy. Only in this way can the target vision of sustainability become the basis for entrepreneurial success.